Ubwino wa Bizinesi ya WhatsApp: Yambani Tsopano Kuti Mukulitse Bizinesi Yanu

Mumatani choyamba? Mukadzuka m'mawa, nthawi zambiri mumangotenga foni ndikuwona mauthenga, zosintha, ndi nkhani.

Ziwerengero zimalankhula za chithunzi chachikulu, chomwe chimati, 61% ya anthu amafufuza zosintha & mauthenga asanalowe ndi kutuluka pabedi motsatana. Ndipo kodi mukudziwa? Whatsapp pulogalamu yotumizirana mameseji imayima pamwamba ndi ogwiritsa ntchito oposa 450 miliyoni tsiku lililonse.

Komabe, kwa nthawi yayitali, Whatsapp idangokhala ngati pulogalamu yotumizirana mameseji, yomwe imakulolani kulumikizana ndi anthu kudzera pa nambala yam'manja. Koma pambuyo pa zongopeka zambiri, Whatsapp idayambitsa bizinesi ina yomwe idakhala yovomerezeka kumapeto kwa chaka cha 2017 kuti ipatse mwayi kwa mamiliyoni a eni mabizinesi ang'onoang'ono padziko lonse lapansi. Lingaliro la bizinesi ya whatsapp ndikulumikiza mabizinesi ndi makasitomala ndikuwongolera maoda awo.

Pambuyo pa Whatsapp business app itafika, makampani opitilira 3 miliyoni adalembetsa kale ndipo ali ndi zabwino zambiri kuchokera pamenepo.

Popeza lingaliro la bizinesi ya whatsapp ndilatsopano komanso losadziwika kwa anthu ambiri, tabwera ndi gawo ili, pomwe takambirana mfundo zonse zomwe muyenera kudziwa za izi. Ikufotokoza momwe Whatsapp Business imapindulira ngati bizinesi ndi wamalonda.

Nazi,

• Kodi WhatsApp Business?
• Kusiyana Pakati pa WhatsApp Wamba ndi Whatsapp Business?
• Ubwino Wa WhatsApp Business?
• Kodi Zoyipa Za WhatsApp Business?

Kodi WhatsApp Business?

Atagulidwa mu February 2014, Whatsapp inali m'manja mwa munthu wanzeru kwambiri komanso wanzeru, Mark Zuckerberg (Woyambitsa Facebook). Zidalingaliridwa kale ndi akatswiri kuti WhatsApp igunda bizinesi posachedwa. Ndipo chifukwa cha ogwiritsa ntchito ambiri, akaunti ya bizinesi ya whatsapp idayamba kukhalapo.

Ngati mumanena za bizinesi ya Whatsapp? Ndiye, kungoyankhula chabe, Whatsapp business app ndi nsanja yaikulu yomwe ndi ya anthu okhawo omwe ali ndi kapena akufuna kuchita bizinesi. Linapangidwa mwapadera kuti lipereke nsanja yamtengo wapatali yamalonda kwa amalonda ang'onoang'ono. Kupyolera mu izi, mutha kupanga mbiri yochititsa chidwi yamabizinesi, pomwe zidziwitso zofunika zokhudzana ndi bizinesi yanu ngati imelo, tsamba lanu, ndi manambala angagawidwe. Komanso, mutha kupanga kalozera wanu kuti muwonetse zinthu zanu.

Chitsanzo: Kuti timvetse zimenezi tiyeni titenge chitsanzo chothandiza. Tiyerekeze kuti muli ndi golosale, mutha kupanga shopu yapaintaneti momwe mungatchulire shopu yanu, onjezani manambala oti muwatumizire kunyumba, kufunsa, kutumiza uthenga kwa kasitomala wanu, ndikutumiza zosintha zankhani zatsopano zomwe mwakonzeka kuzipereka. Kuphatikiza apo, makasitomala anu amathanso kusangalala ndi njira yolumikizirana yanjira ziwiri pofunsa mafunso molunjika potumiza mauthenga achindunji kwa eni bizinesi.

Mwanjira iyi njira yoyankhira ndi kuyankha zakhalanso bwino pomwe makasitomala ndi eni mabizinesi ali ndi uthenga umodzi wokha.

Kusiyana Pakati pa WhatsApp Wamba ndi Whatsapp Business?

Monga tikudziwa kuti si onse amalonda ang'onoang'ono (Ogulitsa, Ogulitsa, ndi mabizinesi ang'onoang'ono, ndi zina zotero) omwe adapeza bizinesi ya Whatsapp. Ndipo patha zaka 2 kukhazikitsidwa kwake. Ena a iwo akhoza kudziwa za izo, koma ambiri a iwo asokoneza izo ndi mameseji app WhatsApp.

Ngati mwapeza vuto lomwelo ndiye kuti muyenera kudutsa gawo lotsatirali pomwe takambirana za kusiyana kwakukulu pakati pa Whatsapp ndi Whatsapp Business account ubwino. Talemba zinthu zambiri zomwe zimapezeka pa bizinesi ya whatsapp, osati pa WhatsApp wamba.

Nazi,

CHIZINDIKIRO CHOSIYANA: Kuti mupange kusiyana kowoneka bwino, WhatsApp idapanga logo yosiyana, yomwe imagwiritsa ntchito zilembo zazikulu 'B' m'malo mwa Whatsapp Logo yokhazikika.

DZIWANI ZOCHEZA

Whatsapp imakudziwitsani nthawi zonse mukalandira uthenga kuchokera ku akaunti iliyonse yamalonda mkati mwazokambirana zanu. Idzatulutsa uthenga pazenera lanu loti "Macheza awa ali ndi akaunti ya Bizinesi.

Kuphatikiza apo, mtsogolomo, bizinesi iliyonse idzakhala ndi baji yake ikatsimikiziridwa ndi whatsapp.

MAYANKHO ONSE

Chida choyankha mwachangu ndichinthu chomwe simudzachipeza pa WhatsApp wamba chifukwa chimapangidwira bizinesi. Zimakupatsani mwayi wotumiza mayankho ofotokozedweratu a mafunso omwe amafunsidwa pafupipafupi.

UTHENGA WA MONI

Ntchito ya uthenga wopatsa moni ndi ntchito ina yofunika yongophatikizidwa ndi bizinesi ya WhatsApp, yomwe imakupatsani mwayi wotumiza moni kwa makasitomala anu atsopano ndi akale m'masiku 14 aliwonse osayankha.

Komanso, mutha kusankha omwe akuwalandira kuti atumize mauthenga okhazikika pabizinesi ya whatsapp.

LABELS

Kugawa zokambiranazo ndi mitundu monga makasitomala atsopano, maoda atsopano, malipiro omwe akuyembekezera, kulipira, kuyitanitsa kumalizidwa, etc. Izi zimakuthandizani kuti muzitsatira makasitomala anu moyenera.

ZOSEFA

Mothandizidwa ndi zosefera, mutha kudziwa mosavuta ndikupeza mndandanda wanu wowulutsira, macheza osawerengeka, ndi magulu okhala ndi zilembo zomwe zimakuthandizani kuti mupeze zokambirana zoyenera pamalo amodzi.

MALANGIZO AFUPI

Pa pulogalamu yokhazikika, muyenera kusunga nambala yafoni kuti mulankhule ndi aliyense. Koma pulogalamu yamalonda ya Whatsapp imachepetsa mndandanda wa olumikizana nawo ndikukulolani kuti mulumikizane ndi makasitomala ndi makasitomala kudzera pa ulalo wapadera.

Ulalo wachidule uwu ndi ntchito yomanga mu bizinesi ya WhatsApp. Zimangopanga maulalo azokambirana zanu.

Ubwino Wa WhatsApp Business?

Tsopano, mutatha kudziwa mbali zosiyanasiyana za bizinesi ya WhatsApp ndi lingaliro lake lomwe limapangitsanso kusiyana pakati pa WhatsApp wamba ndi bizinesi ya WhatsApp tiyeni tikambirane zaubwino wa WhatsApp Business. Ndipo kukhala wochita bizinesi yaying'ono, zikuthandizani bwanji kukulitsa bizinesi yanu.

Ndi Zaulere Kwathunthu

Tikudziwa kuti tsopano mwasangalala kwambiri kumva za chikhalidwe chake chaulere. Ndipo inde, ndizowona kuti bizinesi ya whatsapp imakulolani kuti mulembe bizinesi yanu ndikulumikizana ndi makasitomala / makasitomala anu paziro. Mutha kuyesa tsopano ndikuwonetsani, musadandaule ife tikudikirirani. Ndi chilengedwe chaulere ndipo ichi ndi chimodzi mwazabwino kwambiri za akaunti ya Whatsapp Business.

Sizikutha apa, pulogalamu yotumizira mauthenga yokhala ndi zidziwitso zokankhira ndi kuphatikiza kwakukulu, komwe kumatiwonetsanso tsogolo lomwe mabungwe ena amkhalapakati akutuluka.

Kuphatikiza apo, kutha kwa mautumiki abwino kwambiri koma okwera mtengo kwambiri a SMS nawonso ali pafupi kwambiri. Ntchito zamabizinesi popanda ma telecom zikuwonetsa kusintha kwakukulu pamsika wapadziko lonse lapansi.

Komanso, maubwino aakaunti ya Whatsapp Business amakupulumutsirani ndalama zambiri zomwe mabizinesi amagwiritsa ntchito poyendetsa kapena kupanga pulogalamu chifukwa zimachotsa zovuta zonse pakuyigwiritsa ntchito.

Khalani akatswiri kwambiri ndi Mbiri Yabizinesi yowona

Monga wochita bizinesi, muyenera kuyimirira pagulu la anthu wamba. Chifukwa chake, Whatsapp yakulolani kuti mupindule ndi akaunti ya Whatsapp Business ngati gawo lokhazikika, lomwe pamapeto pake limathandizira kupanga chithunzi chaukadaulo. Zimakuthandizani kuti muwonjezere zambiri monga adilesi ya sitolo, tsamba lawebusayiti, imelo, ndi kufotokozera bizinesi yanu. Mwanjira iyi mutha kulankhula ndi kasitomala wanu za momwe bizinesi yanu ilili.

Komanso, bizinesi yotsimikizika imangowonjezera zowona ndikupangitsa ogwiritsa ntchito a WhatsApp kudziwa kuti sindiwe wakuba kapena chinyengo pa intaneti. Ndi chifukwa chakuti WhatsApp imafuna kutsimikizira mozama kwambiri. Sizili ngati kukhazikitsa akaunti ina iliyonse yapa TV.

Zida zokulitsa bizinesi yanu

Zida zomwe takambirana pamwambapa mugawo losiyanitsa monga moni, Mayankho ofulumira, zosefera zosaka zimapezeka pabizinesi ya whatsapp yokha. Zida izi pamodzi zimakuthandizani kuti mulumikizane ndi makasitomala anu ndi njira yosangalatsa komanso yokonda makonda anu.

Kusanthula mozama ndi Statistics

Mauthenga omwe amatumizidwa ndi ogwiritsa ntchito ndi ochulukirapo kuposa chenjezo lililonse. Amatengedwa ngati deta yamtengo wapatali, yomwe ingagwiritsidwe ntchito bwino kuti mumvetse bwino makasitomala anu kapena makasitomala ndikubwera ndi ntchito yatsopano yoyeretsedwa komanso yabwinoko. Kupatula apo, bizinesi yomwe ikukula ndikusamalira kukhutira kwamakasitomala.

Chifukwa chake, bizinesi ya WhatsApp imapereka ziwerengero zamauthenga zomwe zimakhudza ma metrics ena oyambira monga mauthenga angapo otumizidwa, owerengedwa, ndi kuperekedwa. Kuti athe kugwiritsidwa ntchito kukhathamiritsa kapena kukonza zomwe zili mu mayankho kuti alumikizane ndi kasitomala ndi njira yabwinoko.

WhatsApp Web ndi mphatso yamtengo wapatali

Whatsapp ikudziwa kuti mubizinesi zonse sizingayendere kuchokera pazithunzi zazing'ono. Muyenera kuwona bwino ntchito ndi zida kuti muzitha kuziwongolera bwino. Chifukwa chake, pogwirana chanza ndi intaneti imapereka chithandizo chomaliza. Zimawonjezeranso mawonekedwe amunthu popanda kugwiritsa ntchito pulogalamu yam'manja.

Komabe, izi sizili zovuta kwambiri ngati pulogalamu yam'manja, koma mtsogolomu, yatsala pang'ono kubwera ndi umboni wonse.

Tekinoloje yotetezedwa ndi GDPR-Compliant Technology

Cholinga chololeza mabizinesi kuti agwiritse ntchito Whatsapp Business ngati njira yoyamba ndi lonjezo loti alumikizane ndi njira zonse zolumikizirana. Ndipo sizingatheke popanda maziko otetezeka. Mukavomerezedwa, mudzakhala ndi mwayi wa Whatsapp API. Mbiri yanu yabizinesi idzathandizidwa ndiukadaulo wogwirizana ndi GDPR, womwe umasunga zambiri zanu zanu ndi kasitomala m'manja otetezeka.

4. Bizinesi yanu pa nsanja yayikulu kwambiri padziko lonse lapansi yotumizira mauthenga

Ngati dziko lonse lapansi ndi kasitomala wanu ndiye kuti palibe chabwino kuposa nsanja yayikulu kwambiri padziko lonse lapansi yotumizira mauthenga yomwe ili ndi mayiko 104 monga ogwiritsa ntchito. Ngati mumafuna kugulitsa msika wapadziko lonse lapansi ndiye kuti maloto anu amakhala pamaso panu ngati pulogalamu ya Whatsapp Business.

Kukhala ndi milingo yolowera ku Saudi Arabia (73%) Brazil (60%), ndi Germany (65%) Whatsapp imatsimikizira cholowa chake popereka makasitomala okonzeka kumabizinesi.

Chifukwa chake, kugwiritsa ntchito pulogalamu yamalonda ya Whatsapp potumizirana mauthenga ndi makasitomala kudzakhala kusuntha kwanzeru.

5. Malonda Abwino Kwambiri Okambirana

Kulankhulana kwa bizinesi ya whatsapp kumadzithandiza kudzipatula pamapulatifomu achikhalidwe cha eCommerce. Ikuyimiranso njira yodziwika bwino kwambiri yoyimira kampaniyo pocheza ndikupereka chithandizo chamakasitomala kudzeramo. Kuyandikira kwa makasitomala ndikulankhula za malonda anu mu gawo la macheza ndikuwakhutiritsa kuti agule tsopano ndikosangalatsa kwambiri kapena kwaumunthu.

Kubwera kwa Whatsapp Web, ma bots adakhala akale kwambiri. Zasintha chiphunzitso cholumikizana ndi kasitomala aliyense padziko lonse lapansi kukhala chothandiza komanso chenicheni.

Kodi Zoyipa Za WhatsApp Business?

Ngakhale, Whatsapp Business yakhazikitsidwa kuti ilowe m'malo ambiri opereka chithandizo cha eCommerce. Koma ilinso ndi zovuta zina zomwe ziyenera kukonzedwa.

Pansipa pali mndandanda wazinthu zina zomwe muyenera kuziwona,

• Choyambirira koma chovuta kwambiri ndichakuti mutha kukhala ndi akaunti imodzi ya bizinesi ya Whatsapp pa chipangizo chilichonse, chomwe ndi vuto kwa mabizinesi omwe amalumikizana ndi opitilira m'modzi ndipo amafunikira mwayi wopeza akauntiyo. Ngakhale, titha kukhulupirira kuti Whatsapp iyembekezera kukonza cholakwika chachikulu ichi.
• Chinanso ndi kusowa kwa njira zolipirira bizinesi, zomwe sizinawonjezedwe ku bizinesi ya whatsapp. Komabe, imapereka malipiro a anzawo-kwa-mnzawo koma pali kusiyana kwakukulu pakati pa kusamutsa ndalama kwa abwenzi kusiyana ndi kulipira ntchito kapena katundu. Pamafunika zambiri patsogolo ndi otetezeka malipiro zipata.
• Komano, simungagwiritse ntchito Whatsapp Web popanda kulumikiza foni yanu pa intaneti ndi PC. Ngati mwanjira ina batire yanu ikafa Whatsapp Web imakhala chinthu chopanda ntchito.
• Kuphatikiza apo, zomwe zimaperekedwa ndi bizinesi ya whatsapp sizowopsa, zomwe zimapangitsa wochita bizinesi kumva kuti payenera kuwonjezeredwa pang'ono.
• Bizinesi ya whatsapp imalolanso mabizinesi kutumiza mauthenga ambiri kwa makasitomala awo, zomwe zitha kukwiyitsa makasitomala.
• Pomaliza, chitetezo ndi zinsinsi za deta ndizofunikira kwambiri mukamagwiritsa ntchito malo ochezera a pa Intaneti ngati bizinesi. Ndipo monga mukudziwa kuti WhatsApp ili m'manja mwa Facebook, yomwe ili ngati njovu m'chipindamo.

Mapeto

Poyerekeza ubwino ndi kuipa kwa bizinesi ya Whatsapp zikuwonekeratu kuti popanda mtengo Whatsapp ikupereka zabwino zake kwa mabizinesi ang'onoang'ono ndi oyambitsa. Pali zovuta zingapo zomwe takambirana pamwambapa koma zitha kukonzedwa. Ngati oyambitsa / bizinesi yanu ili ndi VoIP ndiye kuti simungaganize kawiri kuti muyambe ndi bizinesi ya Whatsapp.

Kuphatikiza apo, monga tafotokozera pamwambapa, isintha makasitomala pazaka 5 mpaka 6 zikubwerazi. Chifukwa WhatsApp Business ikunena kuti musadikire kuti kasitomala wanu ayitanitsa china chake kwa inu, ayembekezereni potsitsa pulogalamu ya bizinesi ya whatsapp.