Inyungu zubucuruzi bwa WhatsApp ： Tangira nonaha kwagura ubucuruzi bwawe

Niki ukora mbere? Iyo ubyutse mugitondo, birashoboka cyane ko wafata terefone ukareba ubutumwa, ibishya, hamwe namakuru agaburira.

Imibare ivuga ku ishusho nini, ivuga, 61% by'abantu bagenzura ibishya & ubutumwa mbere na nyuma yo kwinjira no kuva mu buriri. Kandi uzi? Whatsapp porogaramu yohereza ubutumwa ihagaze hejuru hamwe nabakoresha barenga miriyoni 450 bakoresha buri munsi.

Ariko, igihe kinini, Whatsapp yakoze gusa nka porogaramu yohereza ubutumwa, igufasha guhuza abantu ukoresheje nimero igendanwa. Ariko nyuma yo kwibazwaho byinshi, Whatsapp yashyizeho porogaramu itandukanye yubucuruzi yagiye kumugaragaro mu mpera za 2017 kugirango yunguke amamiriyoni abafite ubucuruzi buciriritse kwisi yose. Igitekerezo cyubucuruzi bwa Whatsapp nuguhuza ubucuruzi nabakiriya no gucunga ibyo batumije.

Nyuma yo kugera kuri porogaramu yubucuruzi ya Whatsapp, ibigo birenga miliyoni 3 bimaze kwiyandikisha kandi bifite inyungu nyinshi muri byo.

Kubera ko igitekerezo cyubucuruzi bwa Whatsapp ari gishya kandi kitazwi nabantu benshi, twazanye iki gice, aho twaganiriye kubintu byose ukeneye kubimenya. Irimo uburyo Whatsapp Business yunguka nka rwiyemezamirimo numucuruzi.

Hano uragiye,

• Niki Ubucuruzi bwa WhatsApp?
• Itandukaniro Hagati ya Whatsapp & Whatsapp Ubucuruzi?
• Ni izihe nyungu z'ubucuruzi bwa WhatsApp?
• Ni izihe ngaruka z'ubucuruzi bwa WhatsApp?

Niki Ubucuruzi bwa WhatsApp?

Nyuma yo kugurwa muri Gashyantare 2014, Whatsapp yari mu maboko y’ubwenge buhanga cyane kandi buhanga, Mark Zuckerberg (washinze Facebook). Byari bimaze kuvugwa ninzobere ko WhatsApp igiye gutangira ubucuruzi vuba. Kandi kubera umubare munini wabakoresha, konte yubucuruzi ya Whatsapp yabayeho.

Niba uvuga ibyerekeye ubucuruzi bwa Whatsapp? Noneho neza, nukuvuga gusa, porogaramu yubucuruzi ya Whatsapp ni urubuga rukomeye rufite gusa abantu bafite cyangwa bafite ubushake bwo gukora ubucuruzi. Byarakozwe muburyo bwihariye bwo guha urubuga rwubucuruzi rufite agaciro. Binyuze muri yo, urashobora gukora umwirondoro wubucuruzi ushimishije, aho amakuru yingenzi yerekeye imishinga yawe imeze nka imeri, urubuga, na contact oya bishobora gusangirwa. Kandi, urashobora gukora kataloge yawe kugirango werekane ibicuruzwa byawe.

Icyitegererezo: Kugira ngo tubyumve reka dufate urugero rufatika. Dufate ko ufite iduka ricururizwamo, urashobora gukora iduka rya interineti aho ushobora guha iduka ryawe izina, ongeraho konte yo kugemura murugo, kubaza, ubutumwa umukiriya wawe, no kohereza amakuru mashya kubintu bishya ufunguye kubitanga. Byongeye kandi, abakiriya bawe barashobora kandi kwishimira uburyo bubiri bwitumanaho mubaza ibibazo muburyo bwohereza ubutumwa butaziguye kuri nyir'ubucuruzi.

Ubu buryo bwo gutanga ibitekerezo hamwe nuburyo bwo gusubiza nabwo bwarushijeho kwiyongera aho abakiriya na ba nyiri ubucuruzi ari ubutumwa bumwe kure yundi.

Itandukaniro Hagati ya Whatsapp & Whatsapp Ubucuruzi?

Nkuko tubizi ko kugeza ubu atari ubucuruzi buciriritse bwose (Gucuruza, Abacuruzi, hamwe nubucuruzi buciriritse bwose, nibindi) bwinjiye mubucuruzi bwa Whatsapp. Kandi hashize imyaka 2 itangijwe. Bamwe muribo barashobora kubimenya, ariko benshi muribo baritiranyije na porogaramu yohereza ubutumwa bwa WhatsApp.

Niba warabonye ikibazo kimwe noneho ugomba kunyura mugice gikurikira aho twaganiriye kubitandukaniro ryibanze hagati ya Whatsapp nubucuruzi bwa Whatsapp. Twashyizeho urutonde rwibintu byinshi biboneka gusa mubucuruzi bwa Whatsapp, ntabwo biri kuri Whatsapp isanzwe.

Hano uragiye,

LOGO ITANDUKANYE: Kugira ngo umuntu yumve itandukaniro rigaragara Whatsapp yakoze ikirango gitandukanye, ikoresha inyuguti nkuru 'B' aho gukoresha logo ya Whatsapp.

IMYITOZO YO KUMENYA

Whatsapp ihora ikumenyesha mugihe ubonye ubutumwa ubwo aribwo bwose muri konti yawe. Bizajya ahagaragara ubutumwa kuri ecran yawe iganira igira iti "Iki kiganiro hamwe na konte yubucuruzi.

Byongeye kandi, mugihe kizaza, buri bucuruzi buzagira badge nyuma yo kugenzurwa na Whatsapp.

BIKORESHEJWE

Igikoresho cyo gusubiza byihuse ni ikintu utazabona kuri WhatsApp isanzwe kuko igenewe intego zubucuruzi. Iragufasha kohereza ibisubizo byateganijwe kubibazo bikunze kubazwa.

UBUTUMWA BUKURU

Kuramutsa ubutumwa bwibikorwa nibindi bikorwa byingenzi bikubiye gusa mubucuruzi bwa WhatsApp, butuma wohereza ubutumwa bwindamutsa kubakiriya bawe bashya ndetse nabakera muminsi 14 mugihe utabonye igisubizo kibaturutseho.

Byongeye kandi, urashobora guhitamo abayakiriye kugirango wohereze ubutumwa bwihariye kubucuruzi bwa Whatsapp.

LABELS

Gutondekanya ibiganiro hamwe nubwoko nkabakiriya bashya, ibicuruzwa bishya, utegereje kwishyura, byishyuwe, ibicuruzwa byarangiye, nibindi. Whatsapp kubucuruzi iguha ibirango byo gutandukanya ibiganiro byawe. Iyi mikorere igufasha gukurikirana abakiriya bawe ukurikije.

SHAKA FILTER

Hamwe nubufasha bwiyungurura, urashobora kumenya byoroshye ugasanga urutonde rwawe rwogutangaza, ibiganiro bitasomwe, hamwe nitsinda rifite ibirango bigufasha kubona ikiganiro cyiza uhereye ahantu hamwe.

LINKS

Kuri porogaramu isanzwe, ugomba kubika nimero ya terefone kugirango ukore ikiganiro numuntu uwo ari we wese. Ariko porogaramu yubucuruzi ya Whatsapp igabanya urutonde rwawe kandi ikwemerera guhuza abakiriya nabakiriya ukoresheje umurongo wihariye.

Ihuza rigufi nigikorwa cyubatswe mubucuruzi bwa WhatsApp. Irahita ikora amahuza kubiganiro byanyu.

Ni izihe nyungu z'ubucuruzi bwa WhatsApp?

Noneho, nyuma yo kumenya ibintu bitandukanye byubucuruzi bwa WhatsApp hamwe nigitekerezo cyayo nayo ikora itandukaniro hagati yubucuruzi busanzwe bwa WhatsApp nubucuruzi bwa WhatsApp reka tuganire kubyiza byubucuruzi bwa WhatsApp. Kandi kuba umucuruzi muto, burya bizagufasha guteza imbere ubucuruzi bwawe.

Nubuntu rwose

Turabizi ko ubu urushijeho kwishima ukumva imiterere yubuntu. Kandi yego, nukuri ko ubucuruzi bwa Whatsapp butuma rwose urutonde rwibikorwa byawe kandi ugakomeza kuvugana nabakiriya bawe / abakiriya bawe kubiciro bya zeru. Urashobora kugerageza nonaha ukayiha ishoti, ntugire ubwoba tuzagutegereza. Ni kamere yubuntu kandi iyi ni imwe mu nyungu nini za konte ya Business ya Whatsapp.

Ntabwo birangirira aha, porogaramu yohereza ubutumwa hamwe na serivise yo kumenyesha gusunika ni super combination, nayo itwereka ejo hazaza aho ibigo bimwe byabunzi biva mubucuruzi.

Byongeye kandi, iherezo rya serivise nziza ariko nyamara ihenze cyane serivisi ya SMS nayo iri hafi cyane. Serivise yubucuruzi idafite serivisi zitumanaho yerekana kwerekana impinduramatwara nini ku isoko ryisi.

Na none, inyungu za konte ya Whatsapp yubucuruzi izigama amafaranga menshi ubucuruzi bukoresha mugukoresha cyangwa gukora progaramu kuko ikuraho ibintu byose bigoye kuyikora.

Ba umwuga cyane hamwe nubucuruzi bwukuri

Nkumucuruzi, ugomba guhagarara utandukanye nabantu basanzwe. Kubwibyo, Whatsapp yakwemereye kugira inyungu ya konte yubucuruzi ya Whatsapp nkibintu bisanzwe, amaherezo ifasha gukora ishusho yumwuga. Iragufasha kongeramo amakuru nka aderesi yububiko, urubuga, imeri, nibisobanuro byubucuruzi bwawe. Ubu buryo urashobora kuvugana nabakiriya bawe kumiterere yubucuruzi bwawe.

Na none, ubucuruzi bwagenzuwe bwongeramo ubunyangamugayo kandi butume abakoresha WhatsApp bamenya ko utari umujura cyangwa uburiganya kumurongo. Ni ukubera ko WhatsApp ifata verisiyo cyane. Ntabwo ari nko gushiraho izindi konte mbuga nkoranyambaga.

Ibikoresho byo guteza imbere ubucuruzi bwawe

Ibikoresho twaganiriye hejuru mugice cyo gutandukanya ubutumwa bwo gutashya, Ibisubizo byihuse, gushungura biraboneka gusa kubucuruzi bwa Whatsapp. Ibi bikoresho hamwe bigufasha guhuza abakiriya bawe hamwe nuburyo bukurura kandi bwihariye.

Isesengura ryimbitse hamwe na mibare

Ubutumwa bwoherejwe nabakoresha burenze kubimenyesha. Bafatwa nkamakuru yingirakamaro, arashobora gukoreshwa neza kugirango wumve neza abakiriya bawe cyangwa abakiriya bawe hanyuma uzane serivise nziza kandi nziza. Nyuma ya byose, ubucuruzi butera imbere ni ukwita ku guhaza abakiriya.

Kubwibyo, ubucuruzi bwa WhatsApp butanga imibare yubutumwa bukubiyemo ibipimo fatizo nkubutumwa bwinshi bwoherejwe, gusoma, no gutangwa. Kugirango bashobore gukoreshwa mugutezimbere cyangwa gufata ingamba mubisubizo kugirango ubaze umukiriya muburyo bwiza.

Urubuga rwa WhatsApp impano y'agaciro

Whatsapp izi ko mubucuruzi ibintu byose bidashobora gucungwa uhereye kuri ecran ntoya. Ukeneye kureba neza serivisi nibikoresho kugirango ubicunge neza. Kubwibyo, mu guhana ibiganza hamwe na interineti itanga serivisi zanyuma. Iyongera kandi kugiti cyawe idakoresheje porogaramu igendanwa.

Ariko, iyi mikorere ntabwo igoye nka porogaramu igendanwa, ariko mugihe kizaza, iri hafi kuzana verisiyo yuzuye.

Umutekano wa GDPR-Yubahiriza Ikoranabuhanga

Impamvu yo kureka ubucuruzi bukoresha ubucuruzi bwa Whatsapp nkumuyoboro wibanze ni amasezerano yo gusezerana guhuza imiyoboro yose yitumanaho muburyo bumwe. Kandi ntibishoboka hatabayeho urwego rwizewe. Umaze kwemererwa, uzagera kuri Whatsapp API. Umwirondoro wawe wubucuruzi uzashyigikirwa nubuhanga bwuzuye bwa GDPR, butuma amakuru yawe bwite nu mukiriya wawe mumaboko atekanye.

4. Ubucuruzi bwawe kumurongo wohereza ubutumwa bukomeye kwisi

Niba isi yose ari umukiriya wawe rero ntakintu cyiza kiruta isi nini yohereza ubutumwa budashidikanywaho hamwe nibihugu 104 nkibikoresha. Niba warigeze gukanda ku isoko yisi yose noneho inzozi zawe zihora mumaso yawe muburyo bwa porogaramu ya Business ya Whatsapp.

Kugira urwego rwinjira muri Arabiya Sawudite (73%) Burezili (60%), nu Budage (65%) Whatsapp yerekana umurage wayo mugutanga abakiriya biteguye kubucuruzi.

Kubwibyo, gukoresha porogaramu yubucuruzi ya Whatsapp kubutumwa bwabakiriya bizaba intambwe yubwenge.

5. Ubucuruzi Bwiza bwo Kuganira

Imyitwarire yo kuganira mubucuruzi bwa Whatsapp ifasha kwihagararaho bitandukanye na eCommerce gakondo. Irerekana kandi uburyo bwihariye bwo guhagararira isosiyete muganira no gutanga ubufasha bwabakiriya binyuze muriyo. Kwegera abakiriya no kuganira kubicuruzwa byawe mugice cyo kuganira no kubemeza kubigura ubu birashimishije cyangwa byabantu.

Hamwe nurubuga rwa Whatsapp, bots zishaje cyane. Yahinduye igitekerezo cyo guhuza buri mukiriya kwisi yose mubikorwa bifatika kandi bifatika.

Ni izihe ngaruka z'ubucuruzi bwa WhatsApp?

Nubwo, Ubucuruzi bwa Whatsapp bwiteguye gusimbuza ubucuruzi bwinshi bwa eCommerce. Ariko nanone yabonye ibibi bikigomba gushyirwaho.

Ibikurikira nurutonde rwibintu bimwe byagaragaye ugomba kureba,

• Icya mbere ariko gikomeye ni uko ushobora kugira konte imwe yubucuruzi ya Whatsapp kuri buri gikoresho, nikibazo kuri ubwo bucuruzi aho abakozi barenze umwe bahuza kandi bisaba kwinjira kuri konti. Nubwo, dushobora kwizera ko Whatsapp izategereza gukosora iyi nenge yibanze.
• Ibindi ni ukubura uburyo bwo kwishyura mubucuruzi, butarongerwaho mubucuruzi bwa Whatsapp. Ariko, itanga urungano rwurungano ariko hariho itandukaniro ryinshi hagati yo kohereza amafaranga inshuti kuruta kwishyura serivisi cyangwa ibicuruzwa. Irasaba amajyambere menshi kandi yizewe amarembo yo kwishyura.
• Kurundi ruhande, ntushobora gukoresha urubuga rwa Whatsapp udahuza terefone yawe na enterineti na PC. Niba hari ukuntu bateri yawe ipfuye Urubuga rwa Whatsapp ruhinduka ikintu kidafite akamaro.
• Byongeye kandi, ibintu bitangwa nubucuruzi bwa Whatsapp ntabwo aribwo buryo bwo gusenya ibintu, bigatuma umucuruzi yumva ko hagomba kongerwaho bike.
• Ubucuruzi bwa Whatsapp nabwo butuma ubucuruzi bwohereza ubutumwa bwinshi kubakiriya babo, bushobora kubabaza abakiriya.
• Icya nyuma ariko ntabwo ari gito, umutekano n’ibanga ryamakuru nicyo gihangayikishije cyane mugihe ukoresha imbuga nkoranyambaga. Kandi nkuko mubizi WhatsApp iri mumaboko ya Facebook, mubyukuri imeze nkinzovu mubyumba.

Umwanzuro

Ugereranije ibyiza n'ibibi byubucuruzi bwa Whatsapp biragaragara ko nta kiguzi Whatsapp itanga ibyiza byayo mubucuruzi buciriritse no gutangiza. Hano hari ibyiza bike twaganiriye hejuru ariko birashobora gukosorwa. Niba gutangira / ubucuruzi bwawe bifite VoIP noneho ntutekereza kabiri kugirango utangire ubucuruzi bwa Whatsapp.

Byongeye, nkuko byavuzwe haruguru, igiye guhindura abakiriya mumyaka 5 kugeza 6 iri imbere. Kuberako WhatsApp Business ivuga ko udategereje ko umukiriya wawe agutumiza ikintu runaka, ubitegereze ukuramo porogaramu yubucuruzi ya Whatsapp.