Izibonelelo ze-WhatsApp Business: Qala ngoku ukukhulisa ishishini lakho

Wenza ntoni kuqala? Xa uvuka kusasa, mhlawumbi uthatha ifowuni kwaye ujonge imiyalezo, uhlaziyo, kunye neendaba.

Izibalo zithetha ngomfanekiso omkhulu, othi, i-61% yabantu bajonga ukuhlaziywa kunye nemiyalezo ngaphambi nangemva kokungena nokuphuma ebhedini ngokulandelelanayo. Ngaba uyazi? kuWhatsapp isicelo sokuthumela imiyalezo simi phezulu sinabasebenzisi abasebenzayo abangaphezulu kwezigidi ezingama-450 mihla le.

Nangona kunjalo, ixesha elide, iWhatsapp isebenze kuphela njenge-app yokuthumela imiyalezo, ekuvumela ukuba uqhagamshelane nabantu ngenombolo yeselula. Kodwa emva koqikelelo oluninzi, iWhatsapp yazisa isicelo seshishini esahlukileyo esiye sasebenza ngokusemthethweni ngasekupheleni kuka-2017 ukunika inzuzo kwizigidi zabanini bamashishini amancinci kwihlabathi liphela. Umbono emva kweshishini likaWhatsapp kukudibanisa amashishini kunye nabathengi kunye nokulawula iiodolo zabo.

Emva kokufika kwe-app ye-Whatsapp yeshishini, ngaphezulu kwe-3 yezigidi zeenkampani sele zibhalisile kwaye zineenzuzo ezininzi kuyo.

Kuba umbono weshishini likaWhatsapp umtsha kwaye ungaziwa kuninzi lwabantu, size nesi siqwenga, apho siye saxoxa ngazo zonke iinyani ekufuneka uzazi ngazo. Iquka indlela azuza ngayo kwi-Whatsapp Business njengosomashishini kunye nosomashishini.

Nako sisiya,

• Yintoni i-WhatsApp Business?
• Umahluko phakathi kukaWhatsapp oMgangatho kunye noWhatsapp Business?
• Ziziphi izinto eziluncedo kwi-WhatsApp Business?
• Ziziphi izinto ezingalunganga kwi-WhatsApp Business?

Yintoni i-WhatsApp Business?

Emva kokuba ithengwe ngoFebruwari 2014, uWhatsapp wayesezandleni zengqondo enobuchule obugqithisileyo kunye nengqondo, uMark Zuckerberg (uMseki kaFacebook). Kwakusele kucingelwa ziingcali ukuba i-WhatsApp iza kubetha ishishini kungekudala. Kwaye ngenxa yesiseko sayo esikhulu somsebenzisi, iakhawunti yeshishini likaWhatsapp iye yabakho.

Ukuba uthetha malunga nokuba yintoni ishishini likaWhatsapp? Ke, ngokuthetha nje, uWhatsapp app yeshishini liqonga elibalulekileyo elilelabantu abangabanini okanye abazimiseleyo ukwenza ishishini. Yayiyilwe ngokukodwa ukunika iqonga leshishini elixabisekileyo koosomashishini abakhasayo. Ngayo, unokwenza iprofayile yeshishini elinomtsalane, apho ulwazi olubalulekileyo malunga neshishini lakho njenge-imeyile, iwebhusayithi, kunye nonxibelelwano olungabelana ngalo. Kwakhona, unokwenza ikhathalogu yakho ukubonisa iimveliso zakho.

Umzekeliso: Ukuze sikuqonde oku, makhe sithathe umzekelo osebenzayo. Masithi ungumnikazi wevenkile yegrosari, unokwenza ivenkile ekwi-intanethi apho unokuthiya ivenkile yakho igama, wongeze inombolo yoqhagamshelwano yokusiwa ekhaya, imibuzo, uthumele umyalezo kumthengi wakho, kwaye uthumele uhlaziyo malunga namanqaku amatsha ovulelekileyo ukuba uwanike. Ngapha koko, abathengi bakho banokuyonwabela imodeli yonxibelelwano ngeendlela ezimbini ngokubuza imibuzo ngokuthe ngqo ngokuthumela imiyalezo ngqo kumnini weshishini.

Ngale ndlela inkqubo yengxelo kunye nenkqubo yokuphendula nayo iye yaphuculwa apho abathengi kunye nabanini bamashishini bengumyalezo nje omnye kude komnye.

Umahluko phakathi kukaWhatsapp oMgangatho kunye noWhatsapp Business?

Njengoko sisazi ukuba akukabikho onke amashishini amancinci (abaThengisayo, abaThengisi, kunye nawo onke amashishini amancinci, njl njl) afikelele kwishishini likaWhatsapp. Kwaye iphelile iminyaka emi-2 yokusungulwa kwayo. Abanye babo banokuyazi ngayo, kodwa uninzi lwabo luyibhidanisile ne-app yokuthumela imiyalezo ye-WhatsApp.

Ukuba ufumene ingxaki efanayo ke kuya kufuneka uye kweli candelo lilandelayo apho siye sathetha khona ngomahluko osisiseko phakathi kwe-Whatsapp kunye ne-akhawunti ye-Whatsapp ye-akhawunti. Sidwelise amanqaku amaninzi afumaneka kuphela kwishishini likaWhatsapp, hayi kuWhatsapp oqhelekileyo.

Nako sisiya,

I- LOGO EYAHLUKILEYO: Ukwenza umahluko obonakalayo wokuqonda uWhatsapp wenze uphawu olwahlukileyo, olusebenzisa unobumba omkhulu 'B' endaweni yeLogo yeWhatsapp eqhelekileyo.

CHAZA IZINCOKO

UWhatsapp uhlala ekwazisa xa ufumana nawuphi na umyalezo ovela kuyo nayiphi na iakhawunti yeshishini ngaphakathi kwincoko yakho. Iza kuvela umyalezo kwiscreen sakho sokuncokola esithi “Le ncoko ineakhawunti yeShishini.

Ngaphezu koko, kwixesha elizayo, ishishini ngalinye liya kuba nebheji yalo emva kokuqinisekiswa kuWhatsapp.

IIMPENDULO EZIKHAWULEZAYO

Isixhobo sokuphendula ngokukhawuleza yinto ongayi kuyifumana kwi-WhatsApp eqhelekileyo kuba yenzelwe iinjongo zoshishino. Ikuvumela ukuba uthumele iimpendulo ezichazwe kwangaphambili kwimibuzo edla ngokubuzwa.

UMYALEZO WOKUBILISA

Umsebenzi womyalezo wokubulisa ngomnye umsebenzi obalulekileyo obandakanywe kuphela kwishishini le-WhatsApp, elikuvumela ukuba uthumele imiyalezo yokubulisa kubathengi bakho abatsha kunye nabadala ngeentsuku ezili-14 xa ungafumani mpendulo kubo.

Ngaphezu koko, unokukhetha abamkeli ukuba bathumele imiyalezo yesiko kwishishini likaWhatsapp.

IILABELS

Ukuhlela iincoko kunye neentlobo ezifana nabathengi abatsha, ii-odolo ezintsha, intlawulo elindelekileyo, ihlawulwe, i-odolo igqityiwe, njl. Eli nqaku likunceda ukuba ulandelele abathengi bakho ngokufanelekileyo.

KHANGELA ISIHLUNGI

Ngoncedo lwezihluzi, ungafumana ngokulula kwaye ufumane uluhlu lwakho losasazo, iincoko ezingafundwanga, kunye namaqela aneeleyibhile ezikuncedayo ukuba ufumane incoko eyiyo kwindawo enye.

AMAQHINGA OMFUTSHANE

Kwi-app eqhelekileyo, kufuneka ugcine inombolo yefowuni ukuze wenze incoko nabani na. Kodwa i-app ye-Whatsapp yeshishini inciphisa uluhlu lwakho loqhagamshelwano kwaye ikuvumela ukuba uqhagamshelane nabathengi kunye nabathengi ngekhonkco elikhethekileyo.

Eli khonkco lifutshane ngumsebenzi owakhelwe-ngaphakathi kwishishini le-WhatsApp. Idala ngokuzenzekelayo amakhonkco encoko yakho.

Ziziphi izinto eziluncedo kwi-WhatsApp Business?

Ngoku, emva kokufumana amanqaku ahlukeneyo eshishini le-WhatsApp kunye nembono yalo eyenza umahluko phakathi kwe-WhatsApp eqhelekileyo kunye ne-WhatsApp ishishini masithethe ngeenzuzo ze-WhatsApp Business. Kwaye ukuba ngusomashishini omncinci, kuya kukunceda njani ukukhulisa ishishini lakho.

Imahala Ngokupheleleyo

Siyazi ukuba wonwabe ngakumbi ngokuva malunga nendalo yayo yasimahla. Kwaye ewe, kuyinyani ukuba ishishini likaWhatsapp likuvumela ukuba udwelise ishishini lakho kwaye uhlale unxibelelana nabathengi / abathengi bakho ngexabiso elinguziro. Ungayizama ngoku kwaye unike umfanekiso, ungakhathazeki siza kulinda wena. Yindalo yasimahla kwaye le yenye yeenzuzo ezinkulu zeakhawunti ye-Whatsapp Business.

Ayipheli apha, i-app yemiyalezo eneenkonzo zokutyhala zesaziso yindibaniselwano ephezulu, esibonisa kwakhona ikamva apho ezinye ii-arhente zomlamli ziphuma kwishishini.

Ngapha koko, isiphelo seenkonzo zeSMS ezindilisekileyo kodwa ezibiza kakhulu zisondele kakhulu. Inkonzo yeshishini ngaphandle kweenkonzo ze-telecom ibonisa inguqu enkulu kwimarike yehlabathi.

Kwakhona, iinzuzo zeakhawunti yeWhatsapp yeShishini zikongela imali eninzi esetyenziswa ngamashishini ukuqhuba okanye ukwenza isicelo kuba isusa phantse zonke izinto ezintsonkothileyo zokuyisebenza.

Yiba nobuchwephesha obungakumbi ngeProfayili yoShishino eyiyo

Njengosomashishini, kufuneka uzimele ngaphandle kwesihlwele esiqhelekileyo. Ke, uWhatsapp ukuvumele ukuba ube nenzuzo yeakhawunti yeWhatsapp yeShishini njengophawu oluqhelekileyo, oluthi ekugqibeleni luncede ukwenza umfanekiso wobuchwephesha. Ikuvumela ukuba wongeze ulwazi olufana nedilesi yevenkile, iwebhusayithi, i-imeyile, kunye nenkcazo yeshishini lakho. Ngale ndlela unokuthetha nomxhasi wakho malunga nobume beshishini lakho.

Kwakhona, ishishini eliqinisekisiweyo longeza nje ubunyani kwaye livumela abasebenzisi be-WhatsApp bazi ukuba awulosela okanye ubuqhophololo kwi-Intanethi. Kungenxa yokuba i-WhatsApp ithatha ukuqinisekiswa ngokubaluleke kakhulu. Ayifani nokuseta nayiphi na enye iakhawunti yemidiya yoluntu.

Izixhobo zokukhulisa ishishini lakho

Izixhobo esixoxe ngazo ngasentla kwicandelo lokwahlula njengomyalezo wokubulisa, Iimpendulo eziKhawulezayo, izihluzi zokukhangela zifumaneka kuphela kwishishini likaWhatsapp. Ezi zixhobo kunye zikunceda ukuba uqhagamshelane nabathengi bakho ngendlela ebandakanya ngakumbi kunye neyenzelwe wena.

Uhlalutyo olunzulu ngeStatistics

Imiyalezo ethunyelwe ngabasebenzisi ingaphezulu kwaso nasiphi na isivuseleli. Zithathwa njengedatha exabisekileyo, enokuthi isetyenziswe ngokufanelekileyo ukuqonda ngcono abathengi bakho okanye abathengi kwaye beze nenkonzo entsha esulungekisiweyo nengcono. Ngapha koko, ishishini elikhulayo limalunga nokukhathalela ukwaneliseka kwabathengi.

Ke, ishishini le-WhatsApp libonelela ngeenkcukacha-manani zemiyalezo ezigubungela iimetriki ezisisiseko ezifana nenani lemiyalezo ethunyelweyo, efundiweyo, kwaye iziswe. Ukuze zikwazi ukusetyenziselwa ukwandisa okanye ukwenza isicwangciso somxholo weempendulo ukuqhagamshelana nomthengi ngendlela engcono.

WhatsApp Web sisipho esixabisekileyo

UWhatsapp uyazi ukuba kwishishini yonke into ayinakulawulwa ngokujonga isikrini esincinci. Udinga umbono ongcono wenkonzo kunye nezixhobo zokuzilawula ngokufanelekileyo. Yiyo loo nto, ngokuxhawula izandla kunye neziko le-Intanethi libonelela ngenkonzo yokuphela ukuya ekupheleni. Ikwanyusa umbono wobuqu ngaphandle kosetyenziso lweapp ephathwayo.

Nangona kunjalo, eli nqaku alikho nzima njenge-app yeselula, kodwa kwixesha elizayo, sele liza kuza nobungqina obugcweleyo.

Khusela iTekhnoloji ehambelana ne-GDPR

Injongo yokuvumela amashishini asebenzise i-Whatsapp Business njengejelo eliphambili sisithembiso sothethathethwano sokudibanisa zonke iziteshi zonxibelelwano zibe zihamba kunye. Kwaye akunakwenzeka ngaphandle kwesakhelo esikhuselekileyo. Nje ukuba uvunyiwe, uya kuba nokufikelela kuWhatsapp API. Iprofayile yakho yeshishini iya kuxhaswa yitekhnoloji ehambelana ngokupheleleyo ne-GDPR, egcina idatha yakho yobuqu kunye neyomthengi ezandleni ezikhuselekileyo.

4. Ishishini lakho kweyona Platform yomyalezo inkulu ehlabathini

Ukuba umhlaba wonke ngumthengi wakho ke akukho nto ingcono kuneyona qonga likhulu lehlabathi lokuthumela imiyalezo elinamazwe ali-104 njengesiseko salo sabasebenzisi. Ukuba ukhe wafuna ukucofa imakethi yehlabathi ke iphupha lakho lihlala liphambi kwamehlo akho ngendlela ye-Whatsapp Business app.

Ukuba namanqanaba okungena eSaudi Arabia (73%) eBrazil (60%), kunye neJamani (65%) i-Whatsapp ingqina ilifa layo ekuboneleleni ngesiseko sabathengi esilungisiweyo kumashishini.

Ke ngoko, ukusebenzisa i-app ye-Whatsapp yeshishini lokuthumela imiyalezo yabathengi iya kuba linyathelo elilungileyo.

5. Olona Rhwebo luSebenzayo lweNgxoxo

Ukuziphatha kwencoko yeshishini likaWhatsapp lizinceda ukuba lizimele ngokwalo kumaqonga e-eCommerce emveli. Ikwamele eyona ndlela yobuqu yokumela inkampani ngokuncokola kunye nokunika inkxaso kubathengi ngayo. Ukusondela kubathengi kunye nokuthetha ngemveliso yakho kwicandelo lengxoxo kunye nokubaqinisekisa ukuba bayithenge ngoku kubandakanyeka ngakumbi okanye kubuntu.

Ngokufika kweWebhu kaWhatsapp, ii-bots ziye zandala kakhulu. Ijike ithiyori yokunxibelelana naye wonke umthengi kwihlabathi liphela ibe yinto esebenzayo neyinyani.

Ziziphi izinto ezingalunganga kwi-WhatsApp Business?

Nangona, i-Whatsapp Business isetelwe ukuba ithathele indawo uninzi lwababoneleli ngenkonzo ye-eCommerce ishishini. Kodwa ikwanayo nemiqobo ekusafuneka iqwalaselwe.

Okulandelayo luludwe lwezinye izinto ezingalunganga onokuthi uzijonge,

• Eyokuqala kodwa eyona nto inkulu kukuba unokuba neakhawunti enye ye-Whatsapp yeshishini ngesixhobo ngasinye, okuyingxaki kuloo mashishini apho abasebenzi abangaphezu kwesinye banxibelelanisa kwaye bafuna ukufikelela kwiakhawunti. Nangona, sinethemba lokuba uWhatsapp uya kukhangela phambili ekulungiseni esi siphene sisisiseko.
• Enye enye kukunqongophala kokhetho lwentlawulo yeshishini, engekafakwa kwishishini likaWhatsapp. Nangona kunjalo, ibonelela ngeentlawulo zoontanga-kunye-kodwa kukho umahluko omkhulu phakathi kokudlulisela imali kubahlobo kunokuhlawula inkonzo okanye iimveliso. Ifuna amasango okuhlawula kwangaphambili kunye nakhuselekileyo.
• Kwelinye icala, awukwazi ukusebenzisa iWhatsapp Web ngaphandle kokudibanisa ifowuni yakho kwi-intanethi kunye nePC. Ukuba ngandlela ithile ibhetri yakho iyafa iWhatsapp Web iba yinto engenamsebenzi.
• Ngaphezu koko, iimpawu ezibonelelwe lishishini likaWhatsapp azikho kangako umhlaba, nto leyo eyenza ukuba usomashishini azive kufanele ukuba kongezwe kancinci kulo.
• Ishishini likaWhatsapp likwavumela ukuba amashishini athumele imiyalezo emininzi kwisiseko sabathengi bawo, nto leyo enokucaphukisa abathengi.
• Okokugqibela kodwa kuncinci, ukhuseleko kunye nobumfihlo bedatha yeyona nto ixhalabisayo ngelixa usebenzisa amaziko eendaba ezentlalo njengeqonga leshishini. Kwaye njengoko usazi ukuba i-WhatsApp isezandleni zikaFacebook, eneneni efana nendlovu egumbini.

Ukuqukumbela

Ukuthelekisa zombini iingenelo kunye nokungonakali kweshishini leWhatsapp kuyacaca ukuba ngaphandle kweendleko uWhatsapp uhambisa okona kulungileyo kumashishini amancinci kunye nabaqalayo. Kukho iingxaki ezimbalwa esixoxe ngazo ngasentla kodwa zinokulungiswa. Ukuba isiqalo sakho / ishishini lineVoIP ngoko awucingi nokucinga kabini ukuba uqalise ishishini likaWhatsapp.

Ngaphezu koko, njengoko kukhankanyiwe ngasentla, iya kuguqula umthengi kwiminyaka emi-5 ukuya kwe-6 ezayo. Kuba i-WhatsApp Business ithi musa ukulinda ukuba umthengi wakho aodole okuthile kuwe, balindele ngokukhuphela i-app yeshishini likaWhatsapp.