Izinzuzo zebhizinisi le-WhatsApp:Qala Manje ukuze Ukhulise Ibhizinisi Lakho

Wenzani kuqala? Uma uvuka ekuseni, cishe cishe ubambe ucingo futhi uhlole imilayezo, izibuyekezo, kanye nesiphakeli sezindaba.

Izibalo zikhuluma ngesithombe esikhulu, esithi, u-61% wabantu uhlola izibuyekezo nemilayezo ngaphambi nangemuva kokungena nokuphuma embhedeni ngokulandelana. Futhi ingabe uyazi? I-Whatsapp uhlelo lokusebenza lokuthumela umbhalo limi phezulu ngabasebenzisi abasebenzayo nsuku zonke abangaphezu kwezigidi ezingu-450.

Kodwa-ke, isikhathi eside, i-Whatsapp isebenze kuphela njengohlelo lokusebenza lokuthumela imiyalezo, olukuvumela ukuthi uxhumane nabantu ngenombolo yeselula. Kepha ngemuva kokuqagela okuningi, iWhatsapp yethula uhlelo lokusebenza lwebhizinisi oluhlukile olwasebenza ngasekupheleni kuka-2017 ukuze lunikeze inzuzo ezigidini zabanikazi bamabhizinisi amancane emhlabeni jikelele. Umqondo webhizinisi le-Whatsapp ukuxhuma amabhizinisi namakhasimende futhi uphathe ama-oda awo.

Ngemuva kokufika kohlelo lokusebenza lwe-Whatsapp yebhizinisi, izinkampani ezingaphezu kwezigidi ezingu-3 sezivele zibhalisiwe futhi zinezinzuzo eziningi kulo.

Njengoba umqondo webhizinisi le-Whatsapp umusha futhi ungaziwa kubantu abaningi, siqhamuke nalesi siqeshana, lapho sixoxe ngawo wonke amaqiniso okudingeka ukwazi ngawo. Ihlanganisa ukuthi iWhatsapp Business izuza kanjani njengosomabhizinisi nosomabhizinisi.

Nakhu ke,

• Yini i-WhatsApp Business?
• Umehluko Phakathi Kwe-Whatsapp Ejwayelekile kanye ne-Whatsapp Business?
• Yiziphi Izinzuzo ze-WhatsApp Business?
• Yini Engalungile Ngebhizinisi le-WhatsApp?

Yini i-WhatsApp Business?

Ngemva kokuthengwa ngoFebhuwari 2014, i-Whatsapp yayisezandleni zomqondo okhaliphile nohlakaniphe kakhulu, u-Mark Zuckerberg (Umsunguli we-Facebook). Bekuvele kucatshangelwa ongoti ukuthi uWhatsApp uzongena ebhizinisini maduze. Futhi ngenxa yesisekelo sayo esikhulu sabasebenzisi, i-akhawunti yebhizinisi le-Whatsapp yaba khona.

Uma ukhuluma ngokuthi yini i-Whatsapp business? Khona-ke, ukukhuluma nje, uhlelo lokusebenza lwe-Whatsapp lwebhizinisi luyinkundla ebucayi okungeyabantu abangabanikazi noma abazimisele ukwenza ibhizinisi kuphela. Yakhelwe ngokukhethekile ukunikeza inkundla yebhizinisi ebalulekile kosomabhizinisi abancane. Ngayo, ungakha iphrofayili yebhizinisi ehlaba umxhwele, lapho imininingwane ebalulekile mayelana ne-imeyili yebhizinisi lakho, iwebhusayithi, kanye nenombolo yokuxhumana ingabiwa. Futhi, ungakha ikhathalogi yakho ukuze ubonise imikhiqizo yakho.

Umfanekiso: Ukuze sikuqonde lokhu, ake sithathe isibonelo esiwusizo. Ake sithi ungumnikazi wesitolo segrosa, ungakha isitolo se-inthanethi lapho unganikeza khona igama lesitolo sakho, wengeze inombolo yokuxhumana mayelana nokulethwa kwasekhaya, imibuzo, uthumele umlayezo kukhasimende lakho, futhi uthumele izibuyekezo mayelana nama-athikili amasha ovuleleke ukuwanikeza. Ngaphezu kwalokho, amakhasimende akho angaphinde ajabulele imodeli yokuxhumana yezindlela ezimbili ngokubuza imibuzo eqondile ngokuthumela imilayezo eqondile kumnikazi webhizinisi.

Ngale ndlela inqubo yempendulo kanye nenqubo yokuphendula nayo iye yathuthukiswa lapho kokubili amakhasimende nabanikazi bebhizinisi beqhelelene nomlayezo owodwa nje vo.

Umehluko Phakathi Kwe-Whatsapp Ejwayelekile kanye ne-Whatsapp Business?

Njengoba sazi ukuthi namanje akuwona wonke amabhizinisi amancane (Okudayisa, Abathengisi, nawo wonke amabhizinisi amancane, njll) asebefinyelele ibhizinisi likaWhatsapp. Futhi sekuyiminyaka emi-2 yethulwa. Abanye babo bangase bazi ngakho, kodwa iningi labo liyiphambanise nohlelo lokuthumela imiyalezo lwe-WhatsApp.

Uma uthole inkinga efanayo kufanele udlule esigabeni esilandelayo lapho sikhulume khona ngomehluko oyisisekelo phakathi kwezinzuzo ze-akhawunti ye-Whatsapp ne-Whatsapp Business. Sibale izici eziningi ezitholakala kuphela ebhizinisini likaWhatsapp, hhayi kuWhatsapp ojwayelekile.

Nakhu ke,

Ilogo EHLUKILE: Ukudala umehluko obonakalayo oqondisisayo i-Whatsapp idale ilogo ehlukile, esebenzisa uhlamvu olukhulu 'B' esikhundleni sophawu lwe-Whatsapp olujwayelekile.

BONISA IZIXOXO

I-Whatsapp ihlale ikwazisa uma uthola noma yimuphi umlayezo ovela kunoma iyiphi i-akhawunti yebhizinisi ngaphakathi kwengxoxo yakho. Izovela umlayezo esikrinini sakho sengxoxo othi “Le ngxoxo ine-akhawunti Yebhizinisi.

Ngaphezu kwalokho, ngokuzayo, wonke amabhizinisi azoba nebheji yawo ngemuva kokuqinisekiswa kuWhatsapp.

IZIMPENDULO EZISHESHAYO

Ithuluzi lokuphendula ngokushesha liyinto ongeke uyithole ku-WhatsApp evamile ngoba yenzelwe izinjongo zebhizinisi. Ikuvumela ukuthi uthumele izimpendulo ezichazwe ngaphambilini zemibuzo evame ukubuzwa.

UMLAYEZO WOKUBINGELELA

Umsebenzi womlayezo wokubingelela ungomunye umsebenzi obalulekile ofakwe kuphela ebhizinisini le-WhatsApp, elikuvumela ukuthi uthumele imilayezo yokubingelela kumakhasimende akho amasha nakwabadala njalo ezinsukwini eziyi-14 lapho ungatholi mpendulo kubo.

Ngaphezu kwalokho, ungakhetha abamukeli ukuthumela imilayezo yangokwezifiso ebhizinisini le-Whatsapp.

AMALABELS

Ukuze uhlukanise izingxoxo ngezigaba ngezinhlobo ezifana namakhasimende amasha, ama-oda amasha, inkokhelo elindile, ekhokhelwayo, i-oda eliqediwe, njll. I-Whatsapp yebhizinisi ikunikeza amalebula ukuze uhlukanise izingxoxo zakho. Lesi sici sikusiza ukuthi ulandelele amaklayenti akho ngendlela efanele.

SESHA ISIHLUNGI

Ngosizo lwezihlungi, ungakwazi ukuthola kalula futhi uthole uhlu lwakho lokusakaza, izingxoxo ezingafundiwe, namaqembu anamalebula akusiza ukuthi uthole ingxoxo elungile endaweni eyodwa.

IZIXHUMANO EZISIFUSHANE

Kuhlelo lokusebenza olujwayelekile, kufanele ulondoloze inombolo yefoni ukuze uxoxe nanoma ubani. Kepha uhlelo lokusebenza lebhizinisi leWhatsapp linciphisa uhlu lwakho lokuxhumana futhi likuvumela ukuthi uxhumane namakhasimende namakhasimende ngesixhumanisi esiyingqayizivele.

Lesi sixhumanisi esifushane siwumsebenzi owakhelwe ngaphakathi ebhizinisini le-WhatsApp. Idala ngokuzenzakalelayo izixhumanisi zengxoxo yakho.

Yiziphi Izinzuzo ze-WhatsApp Business?

Manje, ngemva kokuthola izici ezihlukahlukene zebhizinisi le-WhatsApp nomqondo walo ophinde udale umehluko phakathi kwebhizinisi le-WhatsApp elijwayelekile ne-WhatsApp ake sikhulume ngezinzuzo ze-WhatsApp Business. Futhi ukuba ngusomabhizinisi omncane, kuzokusiza kanjani ukukhulisa ibhizinisi lakho.

Kumahhala Ngokuphelele

Siyazi ukuthi manje ujabule kakhulu ngokuzwa mayelana nemvelo yayo yamahhala. Futhi yebo, kuyiqiniso ukuthi ibhizinisi le-Whatsapp likuvumela ngempela ukuthi ubhale ibhizinisi lakho futhi uhlale uthintana namakhasimende/amakhasimende akho ngezindleko zero. Ungayizama manje bese uyidubula, ungakhathazeki sizokulinda. Kuyimvelo yamahhala futhi lokhu kungenye yezinzuzo ezinkulu ze-akhawunti ye-Whatsapp Business.

Akugcini lapha, uhlelo lokusebenza lokuthumela imiyalezo olunamasevisi esaziso sohlelo lokusebenza luyinhlanganisela enhle kakhulu, ephinde ibonise ikusasa lapho ama-ejensi athile omlamuli ephuma ebhizinisini.

Ngaphezu kwalokho, ukuphela kwezinsizakalo ze-SMS ezihloniphekile kodwa nokho ezibiza kakhulu nakho kuseduze kakhulu. Isevisi yebhizinisi ngaphandle kwezinsizakalo ze-telecom ibonisa inkomba yenguquko enkulu emakethe yomhlaba wonke.

Futhi, izinzuzo ze-akhawunti ye-Whatsapp Business zikongela imali eningi amabhizinisi ayisebenzisayo ukuqhuba noma ukwenza isicelo ngoba isusa cishe zonke izingqinamba zokuyisebenzisa.

Yiba chwepheshe ngokwengeziwe ngephrofayela yebhizinisi eyiqiniso

Njengosomabhizinisi, udinga ukuhlukana nesixuku esivamile. Ngakho-ke, i-Whatsapp ikuvumele ukuthi uthole inzuzo ye-akhawunti ye-Whatsapp Business njengesici esijwayelekile, esigcina sisiza ukwakha isithombe esichwepheshile. Ikuvumela ukuthi ungeze ulwazi olufana nekheli lesitolo, iwebhusayithi, i-imeyili, kanye nencazelo yebhizinisi lakho. Ngale ndlela ungakhuluma neklayenti lakho mayelana nesimo sebhizinisi lakho.

Futhi, ibhizinisi eliqinisekisiwe livele lengeze ubuqiniso futhi livumele abasebenzisi be-WhatsApp bazi ukuthi awulona isela noma umkhonyovu ku-inthanethi. Kungenxa yokuthi i-WhatsApp ithatha ukuqinisekiswa njengento ebaluleke kakhulu. Akufani nokusetha enye i-akhawunti yenkundla yezokuxhumana.

Amathuluzi okukhulisa ibhizinisi lakho

Amathuluzi esixoxe ngawo ngenhla esigabeni sokuhlukanisa njengomyalezo wokubingelela, izimpendulo ezisheshayo, izihlungi zokusesha zitholakala kuphela ebhizinisini likaWhatsapp. Lawa mathuluzi ehlangene akusiza ukuthi uxhumane namakhasimende akho ngendlela ebandakanyayo neqondene nawe.

Ukuhlaziya okujulile ngezibalo

Imilayezo ethunyelwe abasebenzisi ingaphezu kwanoma yisiphi isaziso. Abhekwa njengedatha eyigugu, engasetshenziswa kahle ukuze uqonde kangcono amakhasimende akho noma amakhasimende futhi uqhamuke nesevisi entsha ecwengisisiwe nengcono. Phela, ibhizinisi elikhulayo limayelana nokunakekela ukwaneliseka kwamakhasimende.

Ngakho-ke, ibhizinisi le-WhatsApp linikeza izibalo zemiyalezo ezimboza amamethrikhi athile ayisisekelo njengenombolo yemiyalezo ethunyelwe, efundiwe, futhi yalethwa. Ukuze zisetshenziselwe ukuthuthukisa noma ukuhlela amasu okuqukethwe kwezimpendulo ukuze uxhumane nekhasimende ngendlela engcono.

I-WhatsApp Web isipho esiyigugu

UWhatsapp uyazi ukuthi ebhizinisini yonke into ayikwazi ukulawulwa ngokubuka kwesikrini esincane. Udinga ukubuka okungcono kwesevisi namathuluzi ukuze uwaphathe ngempumelelo. Ngakho-ke, ngokuxhawula isikhungo se-inthanethi sinikeza isevisi yokugcina-ukuphela. Iphinde ikhulise ukubuka komuntu siqu ngaphandle kokusebenzisa uhlelo lokusebenza lweselula.

Nokho, lesi sici asiyinkimbinkimbi njengohlelo lokusebenza lweselula, kodwa ngokuzayo, sesizoqhamuka nenguqulo enobufakazi obugcwele.

Vikela I-GDPR-Compliant Technology

Inhloso yokuvumela amabhizinisi ukuthi asebenzise I-Whatsapp Business njengesiteshi esiyinhloko isithembiso sokuxhumana sokuxhuma zonke iziteshi zokuxhumana ekugelezeni okukodwa. Futhi akunakwenzeka ngaphandle kohlaka oluvikelekile. Uma usugunyaziwe, uzokwazi ukufinyelela kuWhatsapp API. Iphrofayela yakho yebhizinisi izosekelwa ubuchwepheshe obuthobela ngokugcwele i-GDPR, obugcina idatha yomuntu siqu neyeklayenti ezandleni ezivikelekile.

4. Ibhizinisi lakho Engxenyeni Yemiyalezo Enkulu Yomhlaba

Uma umhlaba wonke uyikhasimende lakho ngakho-ke akukho lutho olungcono kunenkundla yemiyalezo enkulu kunazo zonke engenakuphikiswa enamazwe ayi-104 njengesizinda sayo sabasebenzisi. Uma uke wafuna ukuthepha imakethe yomhlaba wonke iphupho lakho lihlala liphambi kwamehlo akho ngendlela yohlelo lokusebenza lwe-Whatsapp Business.

Ukuba namazinga okungena eSaudi Arabia (73%) eBrazil (60%), kanye neJalimane (65%) iWhatsapp ifakazela ifa layo ekuhlinzekeni ngesisekelo samakhasimende esilungisiwe samabhizinisi.

Ngakho-ke, ukusebenzisa uhlelo lokusebenza lwe-Whatsapp lwebhizinisi lokuthumela imiyalezo yamakhasimende kuzoba umnyakazo ohlakaniphile.

5. Uhwebo Lwezingxoxo Olusebenza Kakhulu

Ukuziphatha kwezingxoxo zebhizinisi le-Whatsapp kuzisiza ukuhlukana nezinkundla zendabuko ze-eCommerce. Iphinde imele indlela yomuntu siqu yokumela inkampani ngokuxoxa nokunikeza ukusekelwa kwamakhasimende ngayo. Ukusondela kumakhasimende nokukhuluma ngomkhiqizo wakho esigabeni sokuxoxa nokubakholisa ukuthi bawuthenge manje sekuyaheha kakhulu noma sekwenziwe ubuntu.

Ngokufika kwe-Whatsapp Web, ama-bots asemdala kakhulu. Iphendule ithiyori yokuxhumana nawo wonke amakhasimende emhlabeni wonke ibe yinto ephathekayo nengokoqobo.

Yini Engalungile Ngebhizinisi le-WhatsApp?

Noma kunjalo, I-Whatsapp Business isilungele ukuthatha indawo yebhizinisi labahlinzeki bezinsizakalo ze-eCommerce. Kodwa iphinde yaba nezithiyo ezithile ezisadinga ukucushwa.

Okulandelayo uhlu lwezinye izinto ezimbi okufanele uzibheke,

• I-drawback yokuqala kodwa enkulu kakhulu ukuthi ungaba ne-akhawunti yebhizinisi ye-Whatsapp eyodwa kuphela idivayisi ngayinye, okuyinkinga kulawo mabhizinisi lapho abasebenzi abangaphezu kweyodwa bexhumanisa futhi badinga ukufinyelela ku-akhawunti. Nakuba, singathemba ukuthi i-Whatsapp izobheka phambili ekulungiseni leli phutha eliyisisekelo.
• Okunye ukushoda kwezinketho zokukhokha kwebhizinisi, okungakafakwa ebhizinisini le-Whatsapp. Nokho, inikeza izinkokhelo zontanga kuya kontanga kodwa kunomehluko omkhulu phakathi kokudlulisela imali kubangani kunokukhokhela isevisi noma imikhiqizo. Kudinga amasango okukhokha kusengaphambili navikelekile.
• Ngakolunye uhlangothi, awukwazi ukusebenzisa i-Whatsapp Web ngaphandle kokuxhuma ifoni yakho ku-inthanethi ne-PC. Uma ngandlela thize ibhethri lakho lifa I-Whatsapp Web iba yinto engenamsebenzi.
• Ngaphezu kwalokho, izici ezihlinzekwe yibhizinisi le-Whatsapp aziyona into edabukisayo, okwenza usomabhizinisi azizwe kufanele kwengezwe kancane kukho.
• Ibhizinisi le-Whatsapp liphinde livumele amabhizinisi ukuthi athumele imilayezo eminingi kumakhasimende awo, okungase kucasule amakhasimende.
• Okokugcina, ukuphepha kanye nobumfihlo bedatha yikhona okukhathazayo kakhulu ngenkathi usebenzisa izingosi zokuxhumana njengenkundla yebhizinisi. Futhi njengoba wazi ukuthi i-WhatsApp isezandleni ze-Facebook, empeleni efana nendlovu ekamelweni.

Isiphetho

Ukuqhathanisa kokubili okuhle nokubi kwebhizinisi le-Whatsapp kuyacaca ukuthi mahhala i-Whatsapp iletha okungcono kakhulu emabhizinisini amancane nakwabaqalayo. Kunobubi esike saxoxa ngabo ngenhla kodwa angalungiseka. Uma isiqalo/ibhizinisi lakho lineVoIP ngakho awucabangi ngisho kabili ukuze uqalise ngebhizinisi le-Whatsapp.

Ngaphezu kwalokho, njengoba kushiwo ngenhla, izoguqula ikhasimende eminyakeni emi-5 kuye kweyisi-6 ezayo. Ngoba I-WhatsApp Business ithi ungalindi ukuthi ikhasimende lakho li-ode okuthile kuwe, lilindele kusengaphambili ngokulanda uhlelo lwebhizinisi lwe-Whatsapp.