Kufanele Ngikhokhe Malini Nge-Whatsapp Yamanani Ebhizinisi

I-WhatsApp ingenye yezinhlelo zokusebenza ezinkulu kakhulu, uma kungezona ezinkulu kakhulu, ezikhona. Ukuthumela imilayezo yomuntu siqu kumahhala. Kodwa umbuzo osalayo, ingabe ibhizinisi le-Whatsapp limahhala?

Kubalulekile ukuphendula lo mbuzo mayelana namanani ebhizinisi e-WhatsApp. Why? Ngoba kwenza kube lula kumnikazi webhizinisi ukuhlela kanye nokunquma ukuthi ukusebenzisa uhlelo lokusebenza kuyakufanelekela yini.

Ingabe usezicathulweni ezifanayo? Lokhu okuthunyelwe kubuthelwe wena. Sizobheka ukuthi lolu hlelo lokusebenza lumahhala noma cha nokuthi lubiza malini uma lungamahhala. Thatha inkomishi yekhofi njengoba lokhu kuthembisa ukufundwa okujabulisayo.

• Ingxenye yokuqala: Ingabe ibhizinisi le-WhatsApp likhululekile ukusetshenziswa?
• Ingxenye Yesibili: Libiza malini ibhizinisi le-WhatsApp?

Ingxenye yokuqala: Ingabe ibhizinisi le-WhatsApp likhululekile ukusetshenziswa?

Uma uqhuba ibhizinisi futhi uthola umoya mayelana nebhizinisi le-WhatsApp, ngokushesha ulibheka njengenketho enhle. Kungani kungafanele? Phela, isinesikhathi eside ikhona futhi ngokusobala iwukusungulwa okungcono kakhulu kwemiyalezo.

Kodwa-ke, umbuzo owodwa ofikayo emqondweni, ukuthi i-WhatsApp ibhizinisi mahhala njenge-WhatsApp yomuntu? Ngokusho kwenkampani, ukulanda ibhizinisi le-WhatsApp kukho kokubili i-iOS ne-Android mahhala. Lezi kufanele kube izindaba ezinhle, okungenani awukhokhi ukuze uthole uhlelo lokusebenza.

Uhlelo lokusebenza lwenzelwe ukusiza umnikazi webhizinisi elincane. Ngalolu hlelo lokusebenza, abanikazi bamabhizinisi amancane bangahlanganyela ngaphandle komthungo namakhasimende abo namathemba. Ukwenza kube lula ibhizinisi, kunamathuluzi amaningana onawo. Konke lokhu kuhloselwe ukukusiza ukuthi wenze imiyalezo ngokuzenzakalelayo, uyihlele, futhi uphendule ngokushesha imibuzo.

Akumangalisi yini lokhu? Isebenza cishe ncamashi ne-WhatsApp evamile njengoba ungakwazi ukuthumela imibhalo, amavidiyo, nezithombe. Nazi ezinye izici ongazijabulela ngokusebenzisa ibhizinisi le-WhatsApp:

1. Iphrofayela yebhizinisi - Lokhu kubonisa ulwazi olubalulekile mayelana nebhizinisi lakho njengegama lenkampani, iwebhusayithi, ne-imeyili.
2. Amathuluzi okuthumela imilayezo - Lokhu kukuvumela ukuthi udale imilayezo ezenzakalelayo ukuze uphendule lapho ungatholakali futhi usakaze kumakhasimende.
3. Izibalo - Hlola imiphumela yemilayezo yakho, ukuthi mingaki ethunyelwe, yimiphi ethunyelwe, nokuthi yimiphi efundiwe.

Uma ubheka konke lokhu, uqala ukuzibuza mayelana namanani entengo yebhizinisi le-WhatsApp. Ungakwazi ukufinyelela kukho konke lokhu mahhala?

Iqiniso eliyisisekelo mayelana nalokhu ukuthi ukusebenzisa i-WhatsApp ibhizinisi akuyona mahhala ngokuphelele. Uzodinga ukukhokhela izinsiza ezithile kuhlelo lokusebenza. Ngokuvamile, uma uphendula imibuzo noma eminye imilayezo yebhizinisi phakathi kwamahora angu-24, isevisi imahhala. Nokho, ngemva kwalesi sikhathi sewindi, kufanele ukhokhe inani elithile.

Uzophinda ungene ezindlekweni ezithile zokuthumela ukusakazwa kumakhasimende. Ngokuvamile, amanani aphakathi kuka-5cents no-9cents kuye ngendawo okuyo. Izindleko zebhizinisi le-WhatsApp e-India, ngokwesibonelo, azikalungiswa, kodwa cishe zingu-5 kuya ku-6 ngomlayezo owodwa.

Okubalulekile ukuthi noma udinga ukukhokhela izinkonzo ezithile kuhlelo lokusebenza, azibizi kakhulu. Ukuthi uzokhokha malini futhi kunqunywa uhlobo lwe-akhawunti onayo ebhizinisini le-WhatsApp. Sizobhekisisa ama-akhawunti ahlukene esigabeni esilandelayo salokhu okuthunyelwe.

Ingxenye Yesibili: Ibiza Malini I-WhatsApp Business?

Ukuqonda izindleko zebhizinisi le-WhatsApp kuyinkimbinkimbi kancane ekuqaleni. Kodwa-ke, uma uqonda ukuthi izinkokhiso zisekelwe ezinhlotsheni zama-akhawunti, kuba lula. Ngakho-ke, indawo enhle yokuqala lesi sigaba ukukhuluma ngezinketho ezihlukile ze-akhawunti ngaphansi kwebhizinisi le-WhatsApp.

I-WhatsApp ikunikeza izinketho ezimbili ebhizinisini le-WhatsApp. Leyo ozoyikhetha incike kusayizi webhizinisi lakho. Kulesi sigaba, sizoxoxa nge-akhawunti ngayinye nokuthi kubiza malini ukuyisebenzisa ngayinye.

Izinketho ezimbili ze-akhawunti zifaka:

1. Ibhizinisi le-WhatsApp
2. I-WhatsApp Business API

Ibhizinisi le-WhatsApp

Le nguqulo yethulwe ngo-2018. Umbono walokhu bekuwukuvumela abanikazi bamabhizinisi amancane ukuthi basebenzise ama-akhawunti angamawele kudivayisi eyodwa. Inophawu oluhlukile ku-WhatsApp evamile ngakho kulula ukuhlukanisa ocingweni lwakho.

I-WhatsApp Business ikunikeza izici ezimbalwa zokwenza ukuxhumana namakhasimende akho kube lula. Esinye salezo sici sithi “Impendulo Esheshayo.” Ngalokhu, ungakwazi ukuphendula imibuzo ngemilayezo ezenzakalelayo echazwe ngaphambilini. Isici sifanelana kangcono nempendulo ye-FAQ.

Futhi, ungathumela imiyalezo yokubingelela, ilebula izingxoxo, uthumele imiyalezo, phakathi kweminye imisebenzi embalwa. Iwuhlelo lokusebenza oluhehayo njengoba likuvumela ukuthi ufinyelele amaklayenti akho ngokuqondile ngendlela yobungcweti ngaphandle kwenkokhiso.

Abanikazi bamabhizinisi abaningi basebenzise ithuba lokuduma kwe-WhatsApp ukuze basebenzise lolu hlelo lokusebenza. Ukufinyelela kubanzi kakhulu futhi amakhasimende akudingeki akhokhe ngisho indibilishi ukuze asebenzise uhlelo lokusebenza.

I-WhatsApp Business API

Manje kufanele uzibuze ukuthi iyiphi insizakalo yebhizinisi le-WhatsApp ebiza imali. Ukulinda kuphelile. Ngenkathi ibhizinisi le-WhatsApp liza mahhala, i-WhatsApp Business API ayimahhala. Yakhelwe ukubhekelela izidingo zokuxhumana zamabhizinisi amakhulu.

Amabhizinisi amakhulu anamakhasimende kuwo wonke umhlaba, futhi adinga inkundla yokuxhumana ukuze axhumane nawo. Inkundla ye-API ivumela lokhu njengoba umthamo wayo uklanyelwe ukuphatha ivolumu yomlayezo ophezulu kune-WhatsApp Business. I-WhatsApp Business inomkhawulo impela uma kukhulunywa ngezinsizakalo engazinikeza izinkampani ezinkulu.

Ngokuphambene nalokho, izinkampani zingaxhuma i-Business API yazo ne-WhatsApp CRM noma Isixazululo Sebhizinisi. Lokhu kusho ukuthi nge-API, banganamathisela inqwaba yamadivayisi nabasebenzisi. Kulula futhi ukufinyelela amaklayenti usebenzisa izaziso.

Ngebhizinisi le-WhatsApp elijwayelekile, udinga ukulanda uhlelo lokusebenza kuphela. Ihlukile ngeBusiness API. Kulokhu, kufanele uthole imvume eqenjini le-WhatsApp ngaphambi kokuyisebenzisa. Enye into okufanele uyazi ukuthi udinga ukuphendula imilayezo phakathi namahora angu-24 okuqala. Uma kungenjalo impendulo yakho iza ngezindleko.

Ungasebenzisa futhi izifanekiso zemiyalezo kule nkundla. Kusobala ukuthi iBusiness API ikunikeza izici ezibanzi. Lokhu kuyenza isebenziseke kakhulu ezinkampanini ezinkulu, yingakho iza ngezindleko.

Imikhawulo ye-WhatsApp Business API Nezintengo

Manje njengoba sesiwuphendulile umbuzo wakho othi “ingabe i-WhatsApp imahhala,” masiqhubekele phambili. Kulokhu, sizobheka izindleko zebhizinisi le-WhatsApp ze-Business API. Ukuqonda inkokhiso kukunikeza ukuqonda ngemikhawulo namanani entengo e-API.

Lapho usebenzisa le sevisi, khumbula okulandelayo:

1. Izimpendulo emilayezweni yeklayenti phakathi kwamahora angu-24 okuqala zimahhala. Uma lesi sikhathi sewindi sesidlulile, ukhokha inani elimisiwe kuwo wonke umlayezo owuthumelayo.
2. Ukuze uhlole ama-invoyisi akho, vakashela “Isiphathi Sebhizinisi” bese ubheka “Izinkokhelo” ngaphansi kokuthi “Isithonjana Sezilungiselelo.”
3. Izindleko zomlayezo ngamunye zincike enanini lezaziso ozitholayo. I-WhatsApp ibheka ukusebenza kwemakethe ngokubuka ikhodi yezwe yomamukeli ngamunye kunomthumeli.

Izwe	Okulandelayo 250K	Okulandelayo 750K	Okulandelayo 2M	Okulandelayo 3M	Okulandelayo 4M	Okulandelayo 5M	Okulandelayo 10M	> 25M
USA	$0.0085	$0.0083	$0.0080	$0.0073	$0.0065	$0.0058	$0.0058	$0.0058
France	$0.0768	$0.0718	$0.0643	$0.0544	$0.0544	$0.0544	$0.0544	$0.0544
Germany	$0.0858	$0.0845	$0.0831	$0.0792	$0.0753	$0.0714	$0.0714	$0.0714
Spain	$0.0380	$0.0370	$0.0355	$0.0335	$0.0335	$0.0335	$0.0335

1. Izinkokhelo kungenzeka zihluke kuye ngendawo. Nasi isibonelo etafuleni elingezansi:

Ngakho-ke imiphi imikhawulo?

Ngokuyisisekelo, imikhawulo inqunywa ukuthi mangaki amaklayenti ongathumela imilayezo nsuku zonke. Lokhu kungakhathaliseki isiteshi sengxoxo, esikhona noma esisha.

Imikhawulo kuBusiness API ibekwe kusistimu yetier. Lapho ubhalisa inombolo yebhizinisi lakho le-WhatsApp, uku-Tier 1. Lokhu kukubeka kumakhasimende ahlukile ayinkulungwane njalo ngamahora angama-24. I-Tier 2 ikuyisa kumakhasimende ayizinkulungwane eziyishumi bese i-Tier 3 ikutholela amakhasimende ayizinkulungwane eziyikhulu njalo ngamahora angama-24.

Kusho ukuthini lokhu? Kulula, kuyenzeka ukushintsha izigaba. Kunezizathu ezimbalwa zokuthi kungani ungadinga ukushintsha ama-tiers. Nazi ezinye izizathu zokuthi kungani ungadinga ukushintsha ama-tiers:

1. Izilinganiso zekhwalithi engaphezu kwesilinganiso.
2. Inani labasebenzisi abathola imilayezo yakho ngeviki liphezulu.

Ngezansi kunesibonelo esibonisa ukuthuthukela kuTier 2 ukusuka kuTier 1 ngenxa yenani lamaklayenti phakathi neviki.

Usihlola kanjani isilinganiso sakho sekhwalithi ye-API? Vakashela “Umphathi We-WhatsApp” bese ukhetha “Imininingwane.” Ikunikeza izifunda ezintathu ezihlukaniswa ngombala. Okuphansi (okubomvu), okuphakathi (okuphuzi), futhi Okuphakeme (okuluhlaza). Uma usebenzisa i-Business API, kubalulekile ukugcina ikhwalithi ephezulu. Lokhu kusho ukuthi imilayezo yakho kufanele ibe ngeyakho kakhulu ngangokunokwenzeka, futhi kufanele ilandele izinqubomgomo zemiyalezo.

I-WhatsApp Business vs. WhatsApp Business API

Uma kukhulunywa nge-WhatsApp yentengo yebhizinisi, kubalulekile ukuthi wazi ukuthi iyiphi inkundla ekufanele kangcono. I-WhatsApp Business inhle ebhizinisini elisebenzisa abantu bangempela. Lokhu kusho ukuthi uma uzobe uphendula imilayezo uwedwa, futhi ungenawo amaklayenti amaningi kakhulu, sebenzisa WhatsApp ibhizinisi.

Ibhizinisi elinesisekelo samakhasimende esikhulu kufanele liye kuBusiness API esikhundleni salokho. Isizathu silula. Noma kubiza imali ethile, kunezici ezengeziwe ezingasiza ngokuhlanganisa nokwenza ngokwezifiso.