Most Used 6 Ideas to Boost Your Instagram Engagement [2022]

Instagram these days is not only used for sharing your photos and videos but also as a medium to promote your brand, product, and services. Owing to the increased user-base of the platform worldwide, it has become one of the top platforms for promoting business. One of the key factors for efficient promotion is Instagram engagement which refers to all the methods a user can interact with the content. The higher the engagement, the better are the business prospects. 

So, if you too wish to increase Instagram engagement, you are reading on the right page.

• Part 1: Most used 6 ideas to boost your Instagram engagement
• 1. Valuable content
• 2. Rely on aesthetics
• 3. Use video content
• 4. Engaging back with the users
• 5. Using location tags and hashtags
• 6. Using stickers in the stories
• 7. Posting when engagement is highest
• Part 2: What is a good Instagram engagement rate?

Part 1: Most used 6 Ideas to Boost Your Instagram Engagement

Having a good number of followers does not necessarily mean that your engagement is high. Several strategies can be employed to create trust among the followers and make them loyal to your business or brands. Below enlisted are some of these.

1. Valuable content

Valuable content sounds like an abstract notion to us, but we can understand it as the content which: educates, informs or entertains; is relevant to its target audience; tells a story that people understand; is well-produced; and is written by people who care. Also, in the ever-changing social media world, the content that can bring people laughs and tears can be called valuable and meaningful as well.

The crux of any social media post, including Instagram, is its content. So, the key here to boost engagement is to create content that is liked by people and saved for future reference and shared with dear ones. Interesting and eye-catchy content also gets the people's attention, and for this, you can make them visually appealing by adding colors, graphics, charts, and similar things. Instagram carousel also works great here by providing a wide range of information.

2. Rely on Aesthetics

When it comes to Instagram, visuals work as the maker or the breaker. As it is said that the first impression is the last impression, so make sure that your content is aesthetically appealing. The grid on your Instagram profile must be eye-catchy, having graphics, bright colors, and images. You can even consider using free tools for planning the grid. 

As what Designmantic said that if you hope to promote your aesthetic skills you can work on the following 8 aspects:

• Keep learning. Follow design blogs, read design related books and sharpen your skiils with ongoing learning.
• Equipped yourself with the foundation of design. Learn basics of design through interactive crash courses.
• Collect artwork that inspires you. For instance, ideas, vision and stories.
• Get your hands dirty. Make the knowledge into practice.
• Participate in design community.
• To be open-minded. Get feedback from your peers about your works.
• Remix or remark your favorite designs.
• Get insights to industry trends with new ideas or techniques.

3. Use video content

Video content is popularly used on Instagram in reels, short animated video posts, stories, and IGTV. Videos grab the users' attention quickly and can even keep them engaged for a long time. Footage remains on the feeds permanently and works as a constant tool to boost engagement. A simple yet engaging video will work great for your business. No matter that a video is long or short, compared to images, videos could be a better choice to show the content.

4. Engaging back with the users

Whenever a follower reacts or engages with your brand, ensure to commit back to show them your consideration and make them feel special. Whenever any follower tags you, respond to them back through a message or a comment to make them feel valuable to you. This will further drive the followers to engage more with your brand and business and eventually create a relationship. 

5. Using location tags and hashtags

To increase the searchability of your posts, adding hashtags and location tags will be good ways to follow. These tags help to further promote your brand among people having similar interests. Rather than general and broader hashtags, use ones more specific to your niche. Location tags also work great to connect with the people in your area and connect with them.

Suppose you are looking for ways to connect with people beyond your location to get more engagement and followers. In that case, personalized and localized hashtags for different countries and places on an Instagram business account play an important role. In this case, an excellent tool called Wondershare Dr. Fone-Virtual Location software could get some help. Using this professional tool, you can change and manipulate the GPS location of your Android and iOS device and fake it to be somewhere else.

This location change feature of the Dr. Fone will work great for Instagram engagement boosting as it will let you connect with people of other locations. Once the location is spoofed, it can be used for Instagram, Telegram, Facebook, WhatsApp, Tinder, Bumble, and more. Watchi the video tutorial to learn how to use Dr.Fone - Virtual Location to revert the location on Instagram.

In just a single click, you can teleport to any location in the world.

Steps to change the Instagram location using Dr. Fone-Virtual Location

Step 1. Download, install, and launch the software on your Windows or Mac system and choose the Virtual Location option from the main interface. 

Step 2. Connect your Android or iOS device to your system and click on Get Started button.

Step 3. A new window will open, and your device's actual location will appear on the map. You can click on the Center On icon if you are facing any issues with displaying the exact location.

Step 4. Click on the teleport mode icon (3rd one) to activate it at the upper-right corner. Next, at the top-left field, enter the location you wish to teleport to and then tap on the Go button. 

Step 5. After the location is identified, click on Move Here at the pop-up window, and your new device and all the location-based apps, including Instagram, will now use this as your current location.  

6. Using stickers in the stories

Adding stickers to your Instagram stories will not only make them look interesting but will also help in boosting engagement. The stickers can be used for multiple tasks like quizzes, creating polls, Q&A, and emoji sliders that work as a fun way to interact with the followers. 

7. Posting when engagement is highest

To boost engagement, post your content when there is maximum visibility by the followers. When you know the day and the timings, you can schedule your post at that time only to have better visibility and engagement. To understand the details about when your posts are performing best, check the built-in Instagram insights. 

Part 2: What is a good Instagram engagement rate?

After you have studied and employed all the tactics and techniques of boosting Instagram engagement, it is time to see if the results are as expected or not. So, if you too want to know what is a good Instagram engagement rate, the reference values of the global average for a Instagram business accounts for the year 2021 are as below.

• Instagram post types: 0.82%
• Instagram photo posts: 0.81%
• Video posts: 0.61%
• Carousel posts: 1.01%

How to boost engagement on Instagram? Use the above strategies for the growth of your business and brand. You can even change the location of your Instagram using Dr.Fone to increase the reach and boost engagement.